DUNKIN’
Dunkin’ Donuts recently shortened their name to Dunkin’ to put an emphasis on customer relationships and coffee. It was our job to get the word out.
Activation: Bring a misspelled Starbucks cup into Dunkin’ on National Coffee Day for a free cup of coffee poured into one of our new #CorrectedCups.
OOH
CUPS
SOCIAL
We’ll geo-target individuals in or near Starbucks with sponsored Instagram ads. We’ll also do a bit of social listening and reward those who have been previously wronged by the big bad bux.
NATIONAL SPELLING BEE SPONSORSHIP
CELEB DUNKERS: We’ll send personalized #CorrectedCup packages to celebrities that have posted a misspelled Starbucks cup to social media.
AD: Claudia Testa