Modelo is a Mexican beer with the fighting spirit engrained in its gritty DNA. And we wanted to show people that fighters aren’t just inside a ring. A fighter is anyone that works hard, and never gives up. Everyone has it in them.
You are a fighter. And Modelo is your reward.
Credits:
Client: Modelo
Agency: Grey NY
Director: Salomon Ligthelm
Photographer: Abdi Ibrahim
DP: Farhad Ghaderi
Editing: Whitehouse Post NY
Editors: Alex Hagon, Adam Marshall, Paul Chung, Tiffany Taveras, Alejandro Villagran
Production Agency: Townhouse
Executive Producer: Jona Suarez
Integrated Producer: Kelsey Longo
Associate Integrated Producer: Nicole Kogos
Music Producer: Leland Drake
ECD/art: Sara Worthington
ECD/writer: Armando Flores
CD/art: Madeline Dewree
CD/writer: Alvaro Soto
Art Director: Danae Nunez
Designer: Marcelo Bacellar
Writer: Conner Schrock
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