JENI’S ICE CREAM SHOP
Over one million girls in the U.S. are being raised by a single dad - an unrecognized dual parenting role filled with challenges, rewards, and plenty of ice cream along the way. This year, Jeni’s wants to make some noise (and ice cream) for single dads on the day we usually celebrate Moms.
GOOGLE DOODLE
SEND FLAVORS: Instead of sending flowers, daughters will be able to send dad their favorite "father-like" ice cream flavors in a customizable box and pint.
PINTS FOR POPS: We’ll set up shop next to flowers at Whole Foods and other grocery stores throughout the country. Daughters can pick up pints of ice cream instead of flowers for Dad.
AD: Claudia Testa