IN-N-OUT BURGER
Concept: Nearly every fast food restaurant in America is introducing or experimenting with digital kiosk ordering. In-N-Out burger prides itself on real, old fashioned, face to face customer experience.
Next comp: It’s True, We’re Overrated. (long copy speaking to higher customer service ratings vs. competition)
Other writing..
Restaurants are becoming revolutionized, and we hang our hat on a machine. (visual of paper hat/person).
In the big race to restaurant of the future, we hang our hat on a machine.
Simplified: We hang our paper hat on a machine. or…. We hang our hat on a machine.
We’re only human. Only human knows what a double toasted bun is.
Instagram: Each post will feature and highlight an employee.
Packaging: We’ll add a =) to all of our packaging, a simple way of highlighting the irreplaceable human element at In-N-Out Burger.